Databank is looking for a self-motivated and innovative person for the role of a ‘Marketing Officer’ to join our Marketing Department.
Job Purpose & Summary:
- Responsible for creating compelling marketing campaigns that support Databank’s product brands and digital strategy and developing marketing strategies that engage, attract and increase sales in our retail and institutional marketplace.
Duties and Responsibilities:
• Monitor industry and competitive environment to proactively identify new opportunities, trends, emerging
issues or threats
• Recommend actions needed to maintain and improve our competitive product brand positioning and remain
current with industry trends
• Apply strategic and analytical business-focused thinking to bring tactics and ideas to market
• Work with key stakeholders in sales team and other client facing groups to create compelling, insight-driven
campaigns and events to support our product brands and investment expertise
• Ensure consistent use of positioning, brand, tone and voice
• Handle multiple tasks, process information, and address numerous client needs or conflicting demands without losing track of them
• Be able to accurately forecast resource requirements, identify any barriers to project deliverables and any
capacity issues, and act to resolve gaps
• Act as a liaison with internal partners (e.g., Sales, Fund Managers, Legal, Audit & Risk Management, Finance, etc.) on all new campaigns/events
• Provide marketing support for a variety of campaigns that may include events, webcasts, video production, print and online marketing materials, ensuring that projects are completed on budget and on time and in an error free manner
• Properly brief in projects in a way that provides relevant parties with information needed to successfully execute on a project: background, objectives, target audience, benefits, reasons to believe, desired response, brand character, tone and message, executional considerations, integrated workback schedules
Education/Qualifications:
• 1st Degree in Business Administration/ Communication studies
• GISI/GSE certification will be an advantage
Skills/Competencies:
• Strong analytical and communication skills
• Report and creative writing skills
• Brand and project management
• Strong interpersonal skills
• Ability to work in a fast-paced and team-integrated environment
• Microsoft Office Suite (MS Word, MS Excel and PowerPoint)
Experience:
- A minimum of 3 years’ experience in a similar role.
HOW TO APPLY
Interested Applicants should send their CV and an application letter to careers@databankgroup.com by close of business on Monday, September 09,2024. The subject of your email application should be Marketing Officer.
NB: PLEASE DONT APPLY USING FORMS BELOW
Apply for this position
